Senior Copywriter / Editor 

​1999 - present

 

Projects: creating and editing content for online campaign and website copy, UI / UX copy, client presentations, press kits, packaging, brand guidelines, emails, games, VOs & scripts, brochures, guidebooks as well as coining new names for products.

• Working closely with creative director / UX lead / marketing team to strategize direction and voice

• Co-concepting voice/copy for new brand identities, and assisting Brands with existing brand guidelines

• Highly skilled at editing the work of several writers to create copy with one cohesive voice

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Agencies: Bureau Stoer, Caracta, Matte, Ultradeluxe

Clients: Amsterdam Weekly, Bath & Body Works, de Bijenkorf, de Baak, deVoorhoed, Donnie Craves, Edmonton Museum, EDG Global, Fortis Intertrust, Heineken, Henri Bendel, Hike One, Holland Herald / KLM, Hunkemöller, Kodak, Liberty Global, Movano Health, Nike, Norvell Jefferson, Philips, Rituals, SCA, Shell, Slatkin & co, Time Out, Tommy Hilfiger, TP Vision, Victoria’s Secret, Virgin Guide to Amsterdam

 

Freelance Creative Copywriter 

​2008 - present

 

• Concepting and developing campaigns with creative director/team

• Creating fresh, original copy

• Writing proposals, pitches, presentations and documentation for internal stakeholders

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Agencies: BSUR, Matte, Pink & Poodle, Ultradeluxe

Clients: Bandolera, Donnie Craves, Glenmorangie, Jillz, Libresse, Moxy, Nike, Norvell Jefferson

 

Strategic Patterning, Trend & innovation Consultant

​2002 - present

 

Experiences/reports are brand specific and are delivered at the companies’ request

• Projects range from: finding speakers to inspire teams, local patterning reports, walking in consumers shoes, curated inspiration trips, creative catalyst/sparring partner for think tanks, ideation sessions, etc

• Projects have taken place in: Amsterdam, Antwerp, Gothenburg, London, New York and Paris

 

Agencies: Caracta, Wieden + Kennedy

Clients: Asics, Bath and Body Works, Centraal Museum Utrecht, The Design Management Institute, Express, Henri Bendel, The Hard Rock, LBrands, La Senza, Victoria’s Secret, SCA, Slatkin & co

 

Speech (ghost) Writer / Language Coach

​2002 - present

 

• Working closely with my clients to develop and research their theme to create relevant, inspiring speeches—in their voice.

• Coached Femka Halsema prior to her interview: “A conversation with Bill Clinton & Femka Halsema”. My goal: ensure the topics Femke wanted to communicate flowed as easily, eloquently and coherently in English as they would in her native Dutch.

• Ghost writing, editing and researching content for two-day MA course taught by Unilever VP on Super Brands and their success globally.

 

Clients: Archbishop Desmond Tutu, Dr. Denis Mukwege, Femke Halsema, de Nationale Postcode Loterij, Unilever