PROJECTS
01
Hunkemoller: Video Scripts
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I was asked to to create friendly, clear, concise scripts for a series of online fitting guides—under very tight deadlines—for Hunkemoller’s ‘Sexy comes in all Shapes’ campaign.
02
Philips TV: Afterglow
The original copy I created for Agency Achtung's Afterglow campaign had to capture the voice, beauty and vibrancy of Sweetgrass Productions backcountry ski film for the accompanying campaign, online ski game, marketing blasts and ‘Northern Lights’ giveaway.
03
Donny Craves
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Creative Director Fleur van Maarschalkerwaart and I collaborated to create the brand identity for Donnie Craves; organic cookies. The CEO had a very distinct love of mafia films and wanted that to play a large roll in how his brand 'looked and felt'. Fleur and I made his dreams a reality.
04
Nike
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I worked closely with Tiziano Borgia ( Sr. Communication Mgr) and his team to create, and edit, copy for multiple press kits, sport culture campaigns, and more.
05
Philips TV
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As senior copy writer, I created copy for the Philips TV website, brand category guide, digital marketing, scripts, and more. Scope included working closely with the Creative Director to define voice.
06
Rituals
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Working with CD Yew Kee Chung of Matte, my brief was to coin ten names for the Rituals fragrance line, as well as create original copy for the product packaging and in-store navigation based on the formula/story behind each blend using the ‘unique voice’ of each contributing master perfumer.
07
Philips: Guideline Video Scripts
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I collaborated with Thomas Marzano & the Brand Design team at Philips to create copy for their brand principle video scripts. The goal was to condense each identity element and outline how it should be used clearly, concisely and consistently across communication materials and touchpoints.
08
Various Guidebooks
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Time Out Guide and Virgin Guide to Amsterdam-Shopping and Services sections: Collating information by area; conducting interviews. Close working relationship with editors and creative team.
Holland Herald / KLM: Researched and wrote monthly Global Agenda (hotspots) and fashion/gadgets (hot stuff) section.